The Holiday Shop
Visual Identity for The Holiday Shop
A retail business, selling 'Funshine' accessories that are practical, affordable and stylish.
Working closely with the founder and marketing director, we created a fun, colourful identity and e-commerce website to reflect the range of bright, stylish products on offer.
The brand identity is made up of an informal handwritten font together with a symbolic emu icon, (to reflect 'exotic' travel and the founder's Autralian roots), plus a pallet of 4 brand colours and active lifestyle imagery.
Design & Artwork produced:
- Business cards
- e-commerce website
"Helen is an empathetic designer able to immerse herself into any business psyche. By listening and challenging us during our website design and build, her patience and guidance has ensured we have our new branding and highly stimulating website that we and our customers love. We highly recommend Reid Creative for any businesses design needs."
Alice & Lucinda, The Holiday Shop London